Management, strategy, project management, business, people skills, communication, public policy

Call: 0845 647 7000

Strategic Management Masterclass 6th June 2019

  • Your trainer
  • Tony Cash

Zone 1

Aims & objectives

Strategic management is the management of an organization’s resources in order to achieve its goals and objectives. Strategic management involves setting objectives, analyzing the competitive environment, analyzing the internal organization, evaluating strategies, and making sure that the strategies are rolled out across the organization.

The Strategic Management masterclass provides attendees with the practical skills to manage and leverage an organisation's resources to achieve strategic objectives. The day explores how to make decisions that empower an organisation to effectively respond to competition and other challenges. Attendees will learn how to adapt to new developments as they arise, ways to create maximum value for customers and service users, and practical ways to create an internal environment that delivers success.

Key issues include impactful strategic planning, aligning company values with strategic change, and the individual’s role in ensuring successful delivery. Delegates will leave with techniques to enhance management and leadership skills and actively drive success within your organisation.

This training is aimed at any leader or manager involved in developing and implementing a strategy in their organisation. The course is suitable for those from business, the voluntary sector and government. It is suitable for staff at all levels. It will help anyone seeking a comprehensive overview of the key tools needed to manage the development and implementation of a winning strategy

Benefits of attending the course

You will understand

  • the different schools of thought about strategy development
  • the difference between “good” strategy and “bad” strategy
  • how to create a winning strategy
  • how to embed strategy in the organisation
  • how to increase the value provided by your organisation
  • how to engage people in strategic thinking and its implementation


Tony Cash

Training Consultant

Tony is an expert on management, policy, regulation and strategy issues and has used this expertise working as a training consultant since he left the UK Civil Service in 2010. His government leadership roles included Head of Strategy and Communications for the Joint Trade Policy Unit (a combined Department for International Development / Department for Business team) and Deputy Director of the internal training team at the Department for Business.

Since Tony became a freelance training consultant he has trained people in policy making best practice and better regulation across the UK and overseas (including Bermuda, British Virgin Islands, Dubai, Guernsey, Ireland, Kenya, Malta and South Africa). His in-depth training has enabled many organisations to improve their policies and strategies. Tony also facilitates training on leadership and management e.g. he delivers training on coaching skills for managers in the UK and has provided it for people in Dubai. Other subjects that Tony covers include confidence and impact, economics, feedback skills, handling difficult people, speechwriting, strategic management, time management and unlocking potential. Tony has a Masters degree in organisation development and holds qualifications in coaching (Certificate in Executive Coaching), training (CIPD Certificate in Training Practice), project management (PRINCE 2 Foundation and Practitioner) and Neuro-Linguistic Programming.


09.00 Coffee and Registration

09.30 Introductions, Approach and Structure of the Day

09.45 Strategy Concepts

  • Recognise strategies within your organisation as they are communicated and implemented
  • Recognise the pervasiveness of strategy in organisations
  • Distinguish between the process of creating strategy and the content of strategy
  • The difference between “good” strategy and “bad” strategy
  • 10.15 Strategic Thinking from Beginning to Current Day

    • Follow the progression of strategic thinking in business and anticipate where strategy may next develop
    • Speak to the different conceptual frameworks from which strategic thinking has developed and identify which are active in your organisation
    • Recognise the commonalities that exist relative to different approaches of developing and implementing a strategy
    • Articulate the conceptual framework of strategy that your organisation uses today
    • 10.45 Strategy Formation: A Process for Creating Strategy

      • Recognise different approaches to creating strategy within an organisation
      • Identify the applicability of a particular approach with the characteristics of an organisation and of the environment it faces
      • 11.15 Coffee Break

        11.30 Strategy in the Organisation

        • Connect the relationship between strategy formation and implementation and day-to-day activities
        • Recognise how strategy is created and implemented at multiple levels of the organisation
        • Assess how strategy formation relates to the complexity of your organisation and organisational structure and decision making
        • 12.45 Lunch

          13.45 Strategies for Growth, Profitability and Value Creation

          • Articulate the traditional view of growth and profitability and the extent to which that has changed over time
          • Identify means by which an organisation can grow and determine which means your organisation is using at the moment
          • Relate profitability to value creation for the customer
          • Strategy as the daily focus of the organisation
          • Recognise strategy as it is delegated through the organisation into daily activities
          • Relate action plans to strategic initiatives and individual performance
          • Increase the potential for strategic change in your organisation by managing your operations in alignment with the strategic direction of the organisation
          • 14.45 Coffee Break

            15.00 Engaging the Organisation in Strategic Thinking

            • Ask strategic questions that relate to your work to the organisation's direction and strategic initiatives
            • Identify strategic conversations that you want to have when you return to your workplace
            • 16.00 Final Questions and Discussion

              16.30 Close of Course

              Please note the above agenda and speakers are subject to change without notice


Zone 1

Central London