Management, strategy, project management, business, people skills, communication, public policy

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Developing Policy 21st March 2019

  • Your trainer
  • Tony Cash

Zone 1

Aims & objectives

Aim & Objectives

Developing a strong and effective policy proposal can make the difference between the success and failure of a policy. It ensures deadlines are met and maintained within budget, and enables the implementation of a successful policy.

Removing the complexity of industry jargon and demystifying the intricacy of policy development this course has been curated to introduce delegates to the essential skills required for policy development, and to lay the foundations to progress policy design.

This course will allow delegates to map out the policy development process whilst implementing tools and techniques to ensure policies remain on time and within budget. Keeping in mind the policy aims this seminar will provide resources to assess various policy decisions and their efficacy for creating a strong policy.

Who should attend?

An essential course for anyone working in roles that require an understanding of policy creation in both the public and private sector.

Benefits of attending the course

By attending this course delegates will be able to:

  • Delegates will have a clear understanding of what policy is – why it is needed, when it is best applied, and what problems it can tackle
  • A clear understanding of the complexity of policy formulation and the hurdles faced to successful implementation
  • How to identify the main players in policy formulation
  • How to create the critical frameworks and techniques for policy development
  • Where to source reliable evidence when developing policy and to ensure it is based on thoroughly analysed information
  • How to design and propose impartial and objective policy options
  • How to appraise and evaluate policy proposals

Course Overview

  • Introduction, Course Structure and Approach
  • Frameworks and techniques for policy development
  • Evidence analysis
  • Proposing policy options
  • Methods for policy appraisal evaluation
  • Policy interventions and their reality


Tony Cash

Training Consultant

Tony is an expert on management, policy, regulation and strategy issues and has used this expertise working as a training consultant since he left the UK Civil Service in 2010. His government leadership roles included Head of Strategy and Communications for the Joint Trade Policy Unit (a combined Department for International Development / Department for Business team) and Deputy Director of the internal training team at the Department for Business.

Since Tony became a freelance training consultant he has trained people in policy making best practice and better regulation across the UK and overseas (including Bermuda, British Virgin Islands, Dubai, Guernsey, Ireland, Kenya, Malta and South Africa). His in-depth training has enabled many organisations to improve their policies and strategies. Tony also facilitates training on leadership and management e.g. he delivers training on coaching skills for managers in the UK and has provided it for people in Dubai. Other subjects that Tony covers include confidence and impact, economics, feedback skills, handling difficult people, speechwriting, strategic management, time management and unlocking potential. Tony has a Masters degree in organisation development and holds qualifications in coaching (Certificate in Executive Coaching), training (CIPD Certificate in Training Practice), project management (PRINCE 2 Foundation and Practitioner) and Neuro-Linguistic Programming.


09.00 Coffee and Registration

09.15 Introduction of the Day

09.30 Overview of the Policy Context

  • What is policy?
  • What does it seek to achieve?
  • How do all the various players interact?
  • Defining problems coherently, defining possible desired outcomes, bridging the gap between these

10.00 Frameworks and Techniques for Policy Development

  • The origins of policy – from ideas and concepts to coherent positions
  • How to map the journey
  • How to get started in policy option generation
  • Techniques and tips for making progress thoroughly
  • Timescales and defining objectives

11.00 Morning Coffee

11.15 Analysis and Use of Evidence

  • Defining reliable sources – and what are not reliable sources of information
  • What constitutes evidence?
  • How to incorporate evidence into the policy making process
  • What are the characteristic of robust policy?

12.15 Proposing Policy Options

  • Understanding techniques to work out different policy options
  • Option appraisal and analysis
  • Using nous in policy-making
  • The role of SPADs in the civil service policy-making process
  • The influence of lobbyists on policy formulation and received ideas and perception
  • Ministers and civil servants – where the political world, the administrative world and the real world rub shoulders in policy formulation

13.15 Lunch

14.00 Methods for Policy Appraisal and Evaluation

  • What methods are the most effective in which contexts and why?
  • Applying these methodologies and approaches successfully
  • The impact of the media – trouble-shooting to avoid U-turns
  • How to modify policy once it is underway – planning and managing resistance to change

15.00 Afternoon Break

15.15 Policy and Reality

  • What can you achieve through policy interventions?
  • Understanding psychology and behaviour in the policy context and how this will impact on policy implementation and delivery
  • Trouble-shooting predictable pitfalls

16.15 Final Questions and Discussions

16.45 Course Close


Zone 1

Central London