Management, strategy, project management, business, people skills, communication, public policy

Call: 0845 647 7000

Writing Effective Presentations and Speeches 19th February 2019

  • Your trainer
  • Tony Cash

Zone 1

Aims & objectives

This workshop is for anyone involved in preparing and delivering speeches, presentations and business pitches. The workshop is especially focused on those employed in the public and private sector as speechwriters, marketing and communications executives and people in senior leadership positions.

This very practical and interactive event will enable people to work on improving a draft speech and to give a short speech with feedback from the trainer and other delegates. Participants will consider best practice in structure, rhetoric, use of humour etc. The masterclass will also cover how to deliver a speech and look at practical event management for best results (room layout and other organisational techniques).

As a result of attending this training, participates will be able to:

  • Draft a speech with a clear objective and with the audience in mind
  • Use rhetorical devices to enhance good speeches
  • Be able to edit a draft speech for greater focus and impact
  • Improve their ability to deliver an effective speech


Tony Cash

Training Consultant

Tony is an expert on management, policy, regulation and strategy issues and has used this expertise working as a training consultant since he left the UK Civil Service in 2010. His government leadership roles included Head of Strategy and Communications for the Joint Trade Policy Unit (a combined Department for International Development / Department for Business team) and Deputy Director of the internal training team at the Department for Business.

Since Tony became a freelance training consultant he has trained people in policy making best practice and better regulation across the UK and overseas (including Bermuda, British Virgin Islands, Dubai, Guernsey, Ireland, Kenya, Malta and South Africa). His in-depth training has enabled many organisations to improve their policies and strategies. Tony also facilitates training on leadership and management e.g. he delivers training on coaching skills for managers in the UK and has provided it for people in Dubai. Other subjects that Tony covers include confidence and impact, economics, feedback skills, handling difficult people, speechwriting, strategic management, time management and unlocking potential. Tony has a Masters degree in organisation development and holds qualifications in coaching (Certificate in Executive Coaching), training (CIPD Certificate in Training Practice), project management (PRINCE 2 Foundation and Practitioner) and Neuro-Linguistic Programming.


09:00 Coffee and Registration

09:30 Introductions, General Approach and Structure of the Day

09:45 What Makes a Good Speech?

  • Discussion of delegates views
  • The aim
  • The occasion
  • How much material/content?
  • Ethos, pathos, logos
  • Big picture and detail?
  • Humour?
  • Structure
  • Rhetorical devices
  • Audio/ video and analysis
  • 11:15 Coffee Break

    11:30 Group Work: Editing a Speech

    • Group work with sample speech and aim to reduce its length by half
    • Plenary discussion of learning points
    • 12:15 Presenting a Speech

      • Discussion of approaches that work and those that do not
      • The two most fundamental elements of a compelling presentation
      • The case for and against using supporting PowerPoint
      • Body language, tone, pitch, emphasis, rhythm
      • Event management issues
      • 13:00 Lunch

        13:45 Exercise: Editing Your Speech and Preparing to Deliver

        • Time to individually edit draft speech (to take on board best practice from day) and prepare to present it to colleagues, incorporating best practice from morning
        • 14:45 Coffee Break

          15:00 Exercise: Speech Delivery

          • Presentation of short speech to group
          • Constructive feedback from trainer and participants
          • 16:00 Review of the Day

            • Summary and concluding points
            • 16:30 Close of Course

              NB Participants are recommended to bring some material as a starting point for assembling their draft speech during the event.

              Please note the above agenda and speakers are subject to change without notice


Zone 1

Central London